Eugene Pettis, the 2013-2014 President of The Florida Bar, advises on the importance of developing a theme for your case from the time a case walks in the door to trial. Jennifer Kuyrkendall, the Third Judicial Circuit Representative of The Florida Bar Young Lawyers Division, joins Gene, who is with Haliczer Pettis & Schwamm, in discussing how to develop and implement a theme throughout the duration of your case.